Parsec
Parsec is the manufacturing software company behind TrakSYS. As Digital Designer, I concept and execute creative across social, email, web and print, adapting one visual system into reusable creative systems for a B2B software brand, and I use AI tools in my workflow to speed up production from concept to final assets.
Created as Digital Designer at Parsec.
Partner Summit 2025
I led the design for Parsec’s 2025 Partner Summit: event emails, a mobile app splash screen, the event web pages, a branded cup sleeve and an attendee badge, all built around one glowing concentric-ring motif.
Display Ads
TrakSYS display ad sets in the standard banner sizes, designed as A/B test variations from two message directions so the same campaign could run in either tone.
Paid Social
Paid social ads for B2B digital campaigns in square, portrait and landscape formats, with a consistent blue look across themes from quality to MES scaling.
TrakSYS on LinkedIn
LinkedIn posts for the TrakSYS 14 and TrakSYS Cloud launch, using an isometric illustration style to show how AI, cloud and MES stack together.
AI-Ready Factory Webinar
Promotion for the live webinar “Building an AI-Ready Factory”: a main banner plus two email headers that each speak to a different audience.
State of Manufacturing Social
A social series built from Parsec’s 2026 State of the Manufacturing Industry survey, turning charts and big statistics into one consistent set of posts.
Trade Show Booth
Booth graphics for events: a back wall, counters and a pull-up banner, designed to carry the Parsec brand across a show floor.
Print & Collateral
An integrations infographic, plus a postcard and a two-page magazine ad built around the “As Simple As Possible” idea.
Company News
Announcement and promotional graphics, including the CEO transition post for LinkedIn and posts for the Gartner Market Guide and Hannover Messe 2025.
Awareness emails for TrakSYS Academy, with three headline directions on a shared layout.
